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American Apparel Has GOT To Chill…

Y’all remember these mannequins  from American Apparel, right?

Yeah, that happened.  It was right outside of their door.  Well.  They have done it again.  If you go to their website and look at their advertisement for their new line of miniskirts, this is what you will find:

And…just NO.

It’s not okay.  I am not a prude.  I am not unaware nor am I against women being sexual.  But THIS?  This is disgusting. And completely unnecessary.

We absolutely expect American Apparel ads to be quite sexualized, as they have long been known for their borderline (sometimes straight-up) pornographic depiction of women. And even if the skirts are too short for our taste, if you want to wear them, that’s your prerogative. The reason why we think this photo is so creepy (besides the obvious) is that there are 20 different ways to showcase the skirt in a sexy way that doesn’t involve a girl bending over. In fact, we don’t really know what that skirt looks like, because all we can see is what’s going on underneath the skirt. And that is what makes our skin crawl.

Is the intention of the ad to assure women that if you bend over in this skirt, people will see your underwear-clad nether regions? Because usually that puts a skirt we are considering purchasing in the “con” category. In fact, we usually bend over when trying on skirts solely to make sure that we don’t get the result of this photo. So…what’s the point of this ad? Oh, that’s right. There is no point besides: “Here is a woman bending over in a skirt.”

{via E!}

Sooooooo in looking for a picture to use for this post I Googled “American Apparel” and went to the images.  It gets MUCH worse. Much much worse.  Like…wut?

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