Mariah Carey TELLS Us She Plans on Dropping a SECRET Album

So I love Mariah Carey.  I do.  I am here for her.  She’s one of my favorites, but I also am able to recognize when something just isn’t right sort of like these last singles she dropped.

Mimi is on the cover of Billboard Magazine for May and spoke about her music and the direction it’s headed in.

But, as Billboard exclusively reveals in its latest cover story, Carey will be taking a surprise approach to the project by revealing her new album’s title, track listing, artwork and music all at once via to-be-announced digital partners (a physical release at retail is expected the following week.) “I have to be the one that announces this, especially the title,” Carey says, noting that the album takes its name from a “personal possession of mine that’s part of an entity that I’ve had almost all my life.”

{via Billboard}

Come on, Mimi.  Stop trying to be so mysterious.  Seriously, it’s not working.  It just isn’t.

Hmmm.  A “secret” album.  This sounds familiar. Kinda like someone has done this before…

Though Carey doesn’t mention other artists in describing her strategy, it’s clear she’s taking a page out of the “Beyoncé” playbook. It’s a particularly direct parallel when you consider that Beyoncé herself was coming off an underperforming album (2011’s “4”) before opting to go the surprise route — much in the way that Carey’s last album, 2009’s “Memoirs Of An Imperfect Angel,” produced just one top 10 hit (“Obsessed”) and sold a disappointing 549,000 copies, low enough to cancel a planned remix album. Though last summer’s Miguel duet “#Beautiful” was a bonafide hit, peaking at No. 15 on the Hot 100 and selling 1.2 million downloads, a string of other singles (“Triumphant,” “Almost Home,” “Eternal [You’re Mine]”) have failed to catch fire along the way.

Oh. 🙂

Carey will cop to a few of the pre-release singles not doing as well as past hits, pausing to note that 2013’s Stargate-produced “Almost Home” was intended for the “Oz, Great and Powerful” soundtrack. “You would think I would be all about the singles-driven situation, and I am in a way, but with this particular album I want my fans to hear it as a body of work,” she says. “This is my life since we last left off. Just picture a dot dot dot, and then here’s the album.”

At least she’s aware.

So yeah, about those singles.  Girl just scratch it all (ALL!) and start over.  I know deep deep down in my heart you can do better.  I know it.

And by the way, the album isn’t a secret if you tell us that said secret album will be released in secret.

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